Deodorants and antiperspirants are widely used by more and more people all around the world. We can usually find worldwide deodorants and antiperspirants are classified into several types, aerosol sprays, creams, roll-on and gel. In the European countries, aerosol sprays & roll-on are popularly used, while in the U.S., solid and gel form is mostly popular.
The U.S.is regarded as the largest consumer of deodorants and antiperspirants. The largest market for deodorants and antiperspirants is in North America, followed by Europe and Asia Pacific. In the forecasted period, North America is expected to maintain its dominance, with Europe showing average growth. However, Asia Pacific region is expected to witness highest growth in the coming future.
The increasing population coupled with increasing disposable income in the developing countries, such as, India and china, is expected to drive the worldwide deodorants and antiperspirants market. Increasing domestic demand from the emerging markets of China and India is expected to boost the market for deodorants and antiperspirants in Asia Pacific. Increasing disposable income allow the customers to spend more on luxury products among which these products plays key role.