As per a report, the global baby health and personal care market will grow at a CAGR of 7.29 percent during the period from 2014 to 2019. The growing demand for baby care products in developing countries is a key trend.
Developing countries in the APAC region and Africa are exhibiting huge potential for growth. These products include baby foods and infant formulas; baby diapers; baby toiletries; baby wipes; and baby safety and convenience products such as baby strollers and prams, baby cribs, and baby car seats.
According to the report, growing urbanization and an increase in organized retailing is a main driving factor that is expected to propel the market growth worldwide. At the same time, the emergence of e-commerce and the increased number of online shopping websites have fueled the demand for baby health and personal care products.
Increased unemployment worldwide has made people reluctant to start a family which has started affecting the sales of baby health and personal care products. It is estimated that the considerable decline in the birth rates worldwide is a key challenge that the market faces.